About This Project
Lead and partner with Indicate Design Group to develop the Ten-X Brand Identity. The name was chosen to split Auction.com’s commercial and consumer residential line of business. Auction.com is now focused on being a residential distressed property platform. Ten-X Commercial & Ten-X Homes has nicer inventory and communicates the 10x ROI you can make by using the platform. The Ten-X brand was launched at SXSW 2016.